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1-minute summary: Aviva Health Insurance guide & review

Aviva is a leading multi-award-winning provider, protecting millions of UK customers and holding a celebrated decade-long streak of being named 'General Insurer of the Year' at the Insurance Times Awards. It is also highly trusted by its members, with a 4.5 out of 5 Trustpilot score from over 63,000 reviews (as of April 2026). With the right Aviva cover, you can receive faster private treatment, bypassing NHS waiting lists with greater choice over who, when and where you are treated.

With Aviva health insurance you will also receive Aviva’s Digital GP, a 24/7 GP video consultations service and cancer treatment and palliative care as well as aftercare, as standard.

If you’re looking to take out new cover, or renew a policy, with Aviva – we can help you.

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Frequently Asked Questions

If I become sick, can I avoid waiting in NHS queues?

With a PMI policy in place, you'll have access to a wider range of expert medical help should you need it; and depending upon the terms of your policy, the main costs of your treatment will be covered. Whilst the NHS does an amazing job, queues are inevitable for all but the most acute medical emergencies, and PMI policies are often taken to avoid those queues in the future, by being able to access a wider range of expert medical help.

What does a Private Medical Insurance policy cover?

Private health insurance plans are typically designed to cover treatment for short-term, or acute, illnesses, diseases or injuries. Though the cover you get from private medical insurance depends upon the policy that you buy. Basic cover will usually pick up the cost for most in-patient treatments (tests and surgery) and day-care surgery. Some policies will extend to cover out-patient treatments (such as specialists and consultants)

But I'm healthy, so why would I want Private Medical Insurance?

A PMI policy, like all insurance policies, is your protection against the future and not the present. There's no better time to consider taking PMI than when you're healthy - if you wait to become sick it may be too late. Most policies won't cover pre-existing conditions that you've suffered in the 5 years prior to taking your policy - so getting cover while you're feeling fit and healthy is an effective way to lock in your good health.

Can I access treatments not available on the NHS?

In the UK, private healthcare is not subject to the same lengthy regulatory procedures as its public sector counterpart; so you may be able to obtain brand-new drugs, rehabilitation techniques and advanced therapeutic methods, before they become available to NHS patients. Some specialist drugs and treatments are considered too expensive for the NHS or may not have approval by NICE (England & Wales) or the SMC (Scotland).

Are there ways to reduce my Health Insurance cost (including Aviva)?

Private healthcare costs vary significantly between insurance providers. Your final premium is shaped by a mix of your individual circumstances, such as your age, smoking status, and postcode, and the differing pricing structures used by each provider. Due to these various moving parts, we don’t feature a static Aviva 2026 Price List. Instead, getting a personalised quote allows you to compare options and save on the cover you actually need.

If you are looking at Aviva specifically, they offer one of the more comprehensive core cover options currently available on the UK market. All Aviva policies begin with this same wide-reaching base, which includes comprehensive cancer cover and GP-referred outpatient mental health treatment as standard, and can be easily tailored to your budget by adding or removing benefits. They also include a number of built-in cost-control options, so the choices you make around hospital access, excesses and optional benefits can have a significant impact on the overall value of your policy.

In addition to comparing quotes, here are some ways to cut down the cost of your cover without having to make serious sacrifices:

1. Adjust your voluntary excess: Choosing a higher voluntary excess, the amount you contribute towards a claim, lowers your monthly premium. Excess amounts typically range from £100 to £1,000; adding an excess of as little as £200 can cut your premiums by as much as 10%.
2. Pay your premiums annually: Many insurers offer a discount if you choose to pay your premiums annually instead of monthly to avoid administrative or instalment fees.
3. Benefit from a No Claims Bonus: If you don't claim on your insurance for a certain period, you can earn a substantial discount. If you are with Aviva, they use a traditional 15-level No Claim Discount (NCD) scale, rewarding successive claim-free years with premium discounts of up to 75%.
4. Optimise your hospital lists: Insurers rank hospitals by cost. Excluding prestigious or expensive city-centre hospitals will quickly reduce your premiums. Aviva builds this right into your options by offering a guided pathway called Expert Select (which is roughly 20% cheaper) alongside standard Key, Extended, and Trust hospital lists.
5. Utilise Member Rewards: If you choose a provider like Aviva, adding the six-week option is a massive cost-saving lever. It means that if the NHS can provide your treatment within six weeks, you use public care, but if the wait time is longer, your private Aviva cover steps in immediately.

Health Window is not an insurance company. We provide a free service to compare multiple UK insurance provider quotes, helping you find the best value PMI deal and a policy that most closely matches your specific needs.

What are the top treatments claimed for?

To give an indication of the treatments commonly covered by private health insurance, the 2023 Private Healthcare Information Network (PHIN) report highlights the most common private procedures:

1. Musculoskeletal Problems (e.g., back, hip, knee, and neck pain)
2. Cancer (Oncology)
3. Digestive System Conditions (e.g., gastroenteritis, Crohn’s disease, irritable bowel syndrome)
4. Eye Conditions

Beyond these, other significant drivers of private healthcare demand include Heart & Circulatory Diseases, ENT (Ear, Nose & Throat) Treatments, Dental & Orthodontics, Gallbladder Removal, Dermatology, Mental Health Services, and Maternity & Fertility Treatments.

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Health Window isn’t an insurance company. We’re a free service that connects you with FCA-authorised, whole-of-market brokers who can help you compare quotes from a wide range of health insurers. By submitting your details, you’ll then be introduced, via the Health Window platform, to an impartial broker who can provide tailored quotes and expert guidance.

Health Window does not provide insurance advice or arrange cover. All regulated services, including advice and setting up any policy, are provided directly by the broker. Our service is completely free to use, with no obligation to accept any of the quotes you receive.

Health Window is a trading name of Magnetise Choices Ltd. Magnetise Choices Ltd is an Appointed Representative of Richdale Brokers & Financial Services Ltd who are authorised and regulated by the Financial Conduct Authority (FCA) (Firm Reference Number: 769876).

Health Window is a free service that connects you with FCA-authorised brokers who can help you compare quotes from a wide range of health insurers. We don’t give any advice or arrange insurance, all regulated services are provided by the brokers we refer you to. Find out more about our compensation notice and money back in your pocket promise.

Insurance details published on this site are for information purposes only and do not constitute financial advice.

By submitting the enquiry form you agree that: 1) The information you provide is true and accurate; 2) Health Window may at its sole discretion send the details of this enquiry to an appropriate authorised insurance broker to provide you with health insurance quotes, and 3) the insurance broker may contact you for further information as required. We aim to connect you with a whole-of-market broker. In limited circumstances, you may be referred to a broker who works with a smaller panel of providers, and some products may be exclusive to certain insurers or intermediaries.

Premiums may vary depending on each individual’s circumstances.

*£22.90/month (~£5.28/week) for a 29-year-old non-smoker in Northumberland with Treatment Cover (£100 excess). £25.17/month (~£5.81/week) for a 35-year-old non-smoker in Northumberland with Treatment Cover (£250 excess). £38.58/month (~£8.90/week) for a 50-year-old non-smoker in Northumberland with Treatment Cover (£250 excess). All prices under WPA promotion. All include limited cancer cover and a £50,000 Treatment Cover limit per year. Prices correct as of May 2026; vary by individual circumstances, exclusions and plan terms apply.

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Magnetise Choices Ltd, Company Number 71329, with its registered address at Les Echelons Court, St Peter Port, Guernsey, GY1 1AR.

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